IDE040F

Active

Business Models and Business Model Innovation

7.5

Third-cycle course

7341 (Department of Design Sciences / Product development)

 -06-08

Mats Ohlin

English

Every other spring semester

The aim of the course is to give doctoral students:
- Knowledge about the historical and theoretical background and different schools related to the business model and business model innovation concepts.
- Knowledge about application areas of business model innovation and tools for business model generation and innovation.
- Knowledge about related concepts, especially strategy and critical perspectives on business models.
- Practical experience of working with business model innovation tools as well as of real-world cases of business model innovation in established companies, entrepreneurial start-ups and new technologies.

The first part of the course provides an introduction to and overview of business models. The origin and development of the concept is reviewed as well as reading and discussing of classic academic and literature review papers. Then we review the most common theoretical grounding of business models and introduce some critical perspectives on the concept. The second part of the course introduce the concept of business model innovation and business modeling. Its application in diffusion of new technologies, renewal of established industries and sustainability is reviewed as well as the relation between business model innovation and performance. Invited practitioners contribute with contemporary examples of business model innovation for new technologies, renewal and sustainability. The third and final part of the course concerns applications of tools for description, analyses and development of business models and business model innovation.

The following topics are covered in the course:
Introduction to and overview of business models
- Historical overview and theoretical grounding
- Business models and strategy
- Critical perspectives on business models
Business model innovation
New technologies
Renewal of established industries
Business Modeling
Open business models and eco-systems
Sustainable business model innovation
Business model innovation and performance
Practical applications, tools and cases
- Business model canvas
- Digital business models
- Business Model Innovation Navigator
- Live cases (invited guests from established companies and start-ups with an interesting business model or business model in change)

describe key concepts and models in the business model and business model innovation research area
explain the most common theoretical underpinnings of business models and business model innovation
explain the differences between business models and business model innovation in established firms and entrepreneurial start-ups
explain and give examples of how a business model may speed up diffusion of new technologies and products
explain the differences between firm strategy and business models
describe the most common business model and business model innovation tools

describe and analyze a business model at firm and system level
design a new business model for an entrepreneurial start-up using the business model canvas or other appropriate tool
design a new business model for an established firm using the business model canvas or other appropriate tool

be able to critically evaluate the strengths and weaknesses of the business model concept and its use in practical decision making

Lectures

Seminars

Exercises

Invited guests provide practical applications to contemporary business model innovation.

Written report

Written assignments

Seminars given by participants

Miscellaneous

Active participation at seminars.

Failed, pass

Students admitted to the doctoral studies at LTH and other faculties.

 

Reading list of academic papers.

The course content overlaps to a large degree (about 50-60 %) with the course INT005F Sustainable business model innovation which will be given every other year in the spring semester (though not the same year as this course). Thus, doctoral students interested in the subject of business models are advised to either follow this course (if your main interest is business models for profit or growth and with more attention to digitalization as an enabler for business model innovation) or INT005F (if your main interest is in business models for sustainability).

IDE040F

2022-12-10

Åsa Håkansson