English

Every other autumn semester

The aim of the course is to give doctoral students:
- Knowledge about the historical and theoretical background and different schools related to the business model and business model innovation concepts.
- Knowledge about application areas of business model innovation and tools for business model generation and innovation.
- Knowledge about related concepts, especially strategy and critical perspectives on business models.
- Practical experience of working with business model innovation tools as well as of real-world cases of business model innovation in established companies, entrepreneurial start-ups and new technologies.

The first part of the course provides an introduction to and overview of business models. The origin and development of the concept is reviewed as well as reading and discussing of classic academic and literature review papers. Then we review the most common theoretical grounding of business models and introduce some critical perspectives on the concept. The second part of the course introduce the concept of business model innovation and business modeling. Its application in diffusion of new technologies, renewal of established industries and sustainability is reviewed as well as the relation between business model innovation and performance. Invited practitioners contribute with contemporary examples of business model innovation for new technologies, renewal and sustainability. The third and final part of the course concerns applications of tools for description, analyses and development of business models and business model innovation.

The following topics are covered in the course:
Introduction to and overview of business models
- Historical overview and theoretical grounding
- Business models and strategy
- Critical perspectives on business models
Business model innovation
New technologies
Renewal of established industries
Business Modeling
Open business models and eco-systems
Sustainable business model innovation
Business model innovation and performance
Practical applications, tools and cases
- Business model canvas
- Digital business models
- Business Model Innovation Navigator
- Live cases (invited guests from established companies and start-ups with an interesting business model or business model in change

Define and describe key concepts and models in the business model and business model innovation research area,
Explain the most common theoretical underpinnings of business models and business model innovation,
Explain the difference between business models and business model innovation in established firms and entrepreneurial start-ups,
Explain and give examples of how a business model may speed up diffusion of new technologies and products,
Explain the difference between firm strategy and business models,
Describe the most common business model and business model innovation tools.

Describe and analyze a business model at firm and system level,
Design a new business model for an entrepreneurial start-up using the business model canvas or other appropriate tool,
Design a new business model for an established firm using the using the business model canvas or other appropriate tool.

Be able to critically evaluate the strengths and weaknesses of the business model concept and its use in practical decision making.

Lectures

Seminars

Exercises

Project

Invited guests provide practical applications to contemporary business model innovation

Written report

Seminars given by participants

Miscellaneous

Active particpation at seminars

Failed, pass

Students admitted to the doctoral studies at LTH and other faculties

Reading list of academic papers and books.

IDE040F

2017-06-08

Mats Ohlin