The first part of the course provides a general introduction to and an overview of business model (BM) and business model innovation (BMI). The origin and development of the concepts are reviewed as well as reading and discussing classic academic and literature review papers. Then we review the most common theoretical grounding of BM and BMI and introduce some critical perspectives on the concepts.
The second part of the course introduces the concepts of sustainable business models (SBM) and sustainable business model innovation (SBMI). SBMs integrate the creation of economic, environmental, and social value. SBMI refers to the process of either 1) designing a new SBM from scratch or 2) innovating the firm’s existing BM to increase its positive (or reduce its negative) impact on society and/or environment. We explore the different types of SBMs (and their strengths and weaknesses) and discuss the drivers, barriers and outcomes of SBMI. Specifically, we highlight the particular challenges that arise when designing and implementing SBMs in practice.
The third and final part of the course concerns applications of tools for description, analyses, and development of (S)BM and (S)BMI.