English

Every spring semester

The aim of this course is to equip PhD students in the life science area, early in their education, with the tools and commercial “spectacles” needed to be able to look at their research from a utilization perspective. This will further stimulate the transfer of research results to society, and contribute to enhanced innovation and cooperation between academy and industry.

The course is held during five days within 2 months of time with focus areas: a) Research based innovation and idea generation (what is innovation, value creation from research, NABC-concept, market analysis) b) Trends and new markets in life science (business intelligence, global challenges) c) “Protecting your ideas” (intellectual property, patent strategy, licensing, deals) d) Financing innovative research projects e) Communicate your business idea (”Elevator pitch”, presentation skills) f) Collaboration

know how to use the innovation system within and outside LU for research utilization.
be able to explain who has a need for their own research results, what the advantages are compared to other approaches and which are the competing research groups in the world.
be able to explain the customer/market need and know in which ways a new idea or product must be better than the ones existing on the market to be competitive.
be able to give an account for the commercial prerequisites needed to be fulfilled in order to commercialize a research idea.
Know what are the different means for protecting intellectual property.
Know how to finance early innovation projects.

be able to perform an NABC-analysis (containing need – approach – benefits – competition) of their own research project and to present it orally and in a written report.
be able to describe an NABC-analysis of a business idea orally and in a written report.
be able to perform a market analysis including customer and competition analysis
be able to read and understand a patent and to be able to perform searches in patent databases.
be able to orally present (pitch) their project in a selling and convincing way.

have gained an increased perception of possibilities and prerequisites for utilization of life science research, to such an extent that it has influenced his/her attitude towards it.
have gained a widened understanding for and prerequisites for planning and performing research in cooperation with actors from society and industry.
have become more interested in and understood the importance of searching information in patent databases.

Lectures

Seminars

Project

Study visit

The course is built on lectures around the different focus areas and three project assignments, out of which two are individual and one is done in group.

Written report

Written assignments

Seminars given by participants

Project 1: NABC-analysis around the students research project presented in a one-page report and orally. Project 2: Groups project around idea with business potential, more thorough NABC-analysis in a 10-page report and oral presentation in value creation forum. Project 3: Individual search around the doctoral student´s research project in patent databases (day 3) which shall be written up in a short report.

Failed, pass

registered as PhD student

 

There is no specific course literature, but the book below is recommended for those who wish to know more about the NABC-concept that was developed at Stanford research institute.Carlson, Curtis R. & Wilmot, William W.: Innovation: The five disciplines for creating what customers want.. Crown Business, New York, 2006.

This course is in large parts similar to GEM070F, but adjusted for the life science area. The course is run cooperatively with Medical faculty and attract students in life science area from both Med faculty, Science faculty and LTH to get a good dynamics in the group.

KBT010F

 -02-24

Eva Nordberg Karlsson/FN2