The course is held during six full days within ca 2 months time, focusing on research-based innovation and idea generation. The following areas are included:
a) processes and tools for stimulating innovation and value creation (what is innovation, prerequisites for utilization and value creation of research results, the NABC concept, Design Thinking, mental and physical tools (iterative prototyping)),
b) trends and new markets (business intelligence, global challenges and market analysis),
c) “Protecting your ideas” (intellectual property, patent strategy, licensing, contracts, patent search),
d) entrepreneurial journeys (every day of the course ends with an invited entrepreneur who talk about her/his experience and reflects on the subject of the day), and
e) assess and present your ideas, as well as give and receive feedback (”elevator pitch”. The last day of the course is organized as a “value creation forum”).